Great Lakes Water Authority Announces New Communications and Marketing AOR Following Competitive Bid Process
Detroit-based VVK PR + Creative joins forces with The Martin Group and Hearst to provide comprehensive support solutions to State of Michigan’s leading water and wastewater services provider
DETROIT, MI – Today the Great Lakes Water Authority (GLWA) announced the selection and activation of a partnership between VVK PR + Creative, The Martin Group, and Hearst (Team MVH) as the official communications and marketing agency of record (AOR) for the Authority. The multi-year selection, which commenced on December 1, 2023, follows a competitive procurement process conducted by the GLWA during Summer 2023.
Team MVH was formed to combine national reach and expertise with deep local knowledge, experience, and relationships, in order to enhance and support GLWA’s brand position, media relations efforts, and overall public communications.
VVK PR + Creative Senior Account Executive Stephen Jones (248-202-6166, [email protected]) will serve as the primary point of contact for media inquiries.
VVK PR + Creative is a fast-growing agency that executes integrated communications services for clients in Detroit, across Michigan, and nationwide. The agency combines the experience and expertise of VVK PR + Creative partners Peter Van Dyke, Jamie Kaye Walters, and Michael Sherman, and a team of 20+ strategists, digital media specialists, and video producers, who implement comprehensive campaigns that achieve clear results of their dynamic client base.
The Martin Group is a leading Great Lakes headquartered integrated communication firm that works with best-in-class organizations ranging from middle-market businesses to global enterprises and has extensive experience in various civic categories including government entities, public-private partnerships, commissions, authorities, and more. The Martin Group has worked with several major water authorities, as well as various Fortune 500 companies and other large, international brands.
Hearst is one of the nation’s largest global, diversified information, data, services, and media companies. Dedicated to serving the communities it operates in, Hearst is always moving forward with a mission to inform audiences and improve lives.
About the Great Lakes Water Authority (GLWA)
The Great Lakes Water Authority (GLWA) is the provider-of-choice for drinking water services to nearly 40 percent and efficient and effective wastewater services to nearly 30 percent of Michigan’s population. With the Great Lakes as source water, GLWA is uniquely positioned to provide those it serves with water of unquestionable quality. GLWA also has the capacity to extend its service beyond its 88-member partner communities. As part of its commitment to water affordability, the Authority offers a Water Residential Assistance Program to assist low-income households in participating member communities throughout the system. GLWA’s board includes one representative each from Oakland, Macomb and Wayne counties, two representatives from the city of Detroit and one appointed by the Michigan governor to represent customer communities outside of the tri-county area.
