Italian Design Company Pininfarina Opens New York City Office
From left: Claudio Da Soller, Senior Vice President and General Manager, Pininfarina of America; Silvio Pietro Angori, Chief Executive Officer, Pininfarina Group; Paolo Trevisan, Vice President of Design, Pininfarina of America. Photography credit: Jordan Taylor
New York, NY – International icon of Italian style and award-winning design firm, Pininfarina, is pleased to announce the opening of an office in New York City.
“We believe that New York is a key epicenter of creativity and design innovation in the United States, and we are thrilled to be bringing Pininfarina’s human-centric, forward-thinking design approach into the fold,” says Silvio Pietro Angori, Chief Executive Officer at Pininfarina Group, of the firm’s decision to open a second office in the United States. “New York will give us an additional platform to expand our organization’s breadth of work through exciting new partnership and collaboration opportunities in the Metropolitan area and across the country.”
Located in the heart of Manhattan, the new satellite workspace underscores Pininfarina’s commitment to its growth in the North America market, with the ultimate goal of improving quality of life through design. Providing a local anchor to better service both current and future clientele, the New York City office will bring a new level of dexterity to the legacy brand, positioning the firm to further advance its pioneering pursuit of innovative built solutions across the Americas.
“With our unique proposition of 360-degree-service capabilities and commitment to design excellence across all disciplines––from product and industrial design to architecture and interiors, from nautical to any kind of mobility solutions––we see this location as an exciting opportunity to continue building on the groundwork we’ve laid as a company and as a premium exclusive brand,” says Claudio Da Soller, Senior Vice President and General Manager at Pininfarina of America. “Our Americas practice has grown incredibly, assuming a significant portion of Pininfarina’s global business in architecture and product design, and we are excited to capitalize on that momentum in New York City.”
Composed of a diverse team from nine different countries, Pininfarina of America has doubled in size since it was first established in Miami in 2014, tripling its volume of business in the last three years alone. In 2021, it received the prestigious Great Place to Work Certification™––an employee satisfaction-based recognition of the firm’s commitment to cultivating an inclusive workplace culture that celebrates wellbeing, ingenuity, and creativity––which has further inspired an unprecedented 50% year-over-year growth for the first half of 2022. Bringing to each new partnership an unparalleled creative ability to translate a vision and a brand into a wholly unique experience, the multidisciplinary team has developed a dynamic roster of clientele across the Americas.
The New York City team will be responsible for broadening the firm’s reach in the region––tasked with bringing the brand’s holistic, human-centered ethos to new collaboration and partnership opportunities across the United States in Product and User-Experience Design, as well as Architecture, Interiors, Nautical, Aviation, and Transportation Design and Mobility Solutions. Joining creative partner BORN Group on the second floor of 114 W 26th Street, the satellite office location will enable the team to enjoy the cross-vertical synergy of the existing business partnership while providing a local foothold for further growth.
The team will move into the Chelsea office on June 1, 2022.
ABOUT PININFARINA
Global icon of Italian design and lifestyle, with offices in Italy, United States, China and Germany, Pininfarina is recognized for its unparalleled ability to create timeless beauty through its values of elegance, purity, and innovation. Founded in 1930 as luxury car designer and among the world leaders in automotive design, such as Ferrari, Maserati and Rolls-Royce, Pininfarina has developed a prestigious multidisciplinary design portfolio that includes more than 1,200 projects in Product and User-Experience Design, as well as Architecture, Interiors, Nautical, Aviation, Transportation Design and Mobility Solutions.
