University Mechanical Contractors (UMC) Announces Launch of New Brand
Seattle/Mukilteo, WA – Release Date: September 30, 2019 – Since 1920, UMC has been a leader in eliminating complexity for their clients’ mechanical design and construction needs throughout the Pacific Northwest. Today, the company announced a bold, new brand, visual identity and website.
The new brand reflects the firm name “UMC” which clients, partners and employees have adopted and become familiar with over the past several years. Branding as UMC incorporates the company’s evolving range of services which include integrated facility services, energy and environment, building performance and automation, and manufacturing.
“’Effortless ingenuity’—that’s our brand position,” said Jerry Bush, UMC President & CEO. “Our new brand conveys our promise of a collaborative spirit of genuine, personal engagement with highly proficient teams that elevate the facilities environment and take worry out of our customers minds. We do what we do best, to make our customers’ lives easier.”
UMC’s new brand brings a complete reinvention of the logo and visual system and is designed to embrace the brand promise and convey a bold, yet approachable corporate personality. Its voice is confident, aesthetic is unique, and orange signal color is energetic. The new logo mark evokes a feeling of integration and transformation, shielding customers from the inherent complexity of building systems.
“Entering our 100th year in 2020, our new brand expresses bold and thoughtful change in a changing world. It’s innovative, modern, smart and approachable, reflective of our people and our culture,” said Sandy Chapin, Marketing and Communications Manager. “Our new brand is the embodiment of the nature of our relationship to our clients, partners and staff—what we call the ‘UMC experience.’”
UMC helps clients solve the complex challenges of built environments and their systems. Originating nearly 100 years ago to serve the Pacific Northwest as a mechanical contractor, the firm has added a vast range of comprehensive, integrated services in facility performance and maintenance, energy and environment, building automation and manufacturing. We help clients and partners plan, build and manage their buildings, facilities and construction projects. As these programs present inherent technical and logistical complexity, UMC rises to the challenge of removing worry, delay, angst and confusion, so our clients and partners can get back to focusing on what they do best.