RICHFIELD, Wis. — Hy-Brid Lifts, an industry leader in high-quality, low-level access equipment, announces they have entered into a strategic partnership with ASKO, who is acquiring a majority stake in the company. “The next chapter for Hy-Brid…

Hy-Brid Lifts Welcomes Jay Sugar as New President and CEO
RICHFIELD, Wis. (Dec. 2, 2021) – Hy-Brid Lifts by Custom Equipment, LLC has appointed Jay Sugar as its new President and CEO. Sugar brings over 20 years…

Hy-Brid Lifts Goes Pink at ARA
Hy-Brid Lifts displayed models from each of its three series of scissor lifts and a hot pink all-electric scissor lift at the ARA Show in October. …

Hy-Brid Lifts Announces Director of Sales Northeast
RICHFIELD, Wis. (March 18, 2021) – Hy-Brid Lifts, an industry leader in aerial lift equipment, announces Dave Ritz as director of sales covering the northeastern United States and eastern Canada. Ritz’s responsibilities will be to provide customer support…