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Hy-Brid Lifts Welcomes Eric Liner as New President and CEO

March 4, 2024 - in News, People

RICHFIELD, Wis. – Hy-Brid Lifts by Custom Equipment, LLC appoints Eric Liner as its new President and CEO, effective February 5, 2024. He succeeds Jay Sugar, who successfully led the company for the past three years and is retiring March 1, 2024. “We are…

Hy-Brid Lifts Announces Strategic Partnership with ASKO

September 7, 2023 - in Corporate, News

RICHFIELD, Wis. — Hy-Brid Lifts, an industry leader in high-quality, low-level access equipment, announces they have entered into a strategic partnership…

Hy-Brid Lifts Welcomes Jay Sugar as New President and CEO

December 2, 2021 - in News, People

RICHFIELD, Wis. (Dec. 2, 2021) – Hy-Brid Lifts by Custom Equipment, LLC has appointed Jay Sugar as its new President and CEO. Sugar brings over 20 years…

Hy-Brid Lifts Goes Pink at ARA

November 12, 2021 - in Announcement, Events, News

Hy-Brid Lifts displayed models from each of its three series of scissor lifts and a hot pink all-electric scissor lift at the ARA Show in October.   RICHFIELD, Wis.  – Hy-Brid Lifts, a leader in the access industry, announces a successful…

Hy-Brid Lifts Announces Director of Sales Northeast

March 18, 2021 - in News, People

RICHFIELD, Wis. (March 18, 2021) – Hy-Brid Lifts, an industry leader in aerial lift equipment, announces Dave Ritz as director of sales covering the northeastern United States and eastern Canada. Ritz’s responsibilities will be to provide customer support…

Hy-Brid Lifts Reveals Revolutionary PS-1930 with Unique Features

January 3, 2020 - in News, Products

Hy-Brid Lifts’ unique approach allows the PS-1930 to fit through standard doors without fold-down rails, allowing contractors to efficiently move to the next location without wasting time to perform the extra steps of folding down the rails and setting them…