The DIG Architecture team (pictured) recently gathered with clients and collaborative partners to celebrate their 20th Anniversary, where the firm announced its new brand identity and narrative.  Photo Courtesy of DIG Architecture

New Jersey / Philadelphia / Queens, NY – Surrounded by clients, collaborative partners and team members, DIGroup Architecture – now officially DIG Architecture – launched a vibrant new brand identity and narrative during its 20th Anniversary Appreciation Event, recently held at Hamilton Farm Golf Club. The rebrand marks a high-energy transition into the firm’s next chapter, anchored by the powerful new tagline: “We are DIG Architecture. And we are Groundbreaking.”

The new accompanying icon is a shovel created with a prominent, stylized D-shaped handle at the top, with the I as the column and the G forming the actual shovel blade at the base.

“At DIG Architecture, we have always been inspired by the world around us and the people we serve,” said Jeff Venezia, CEO and co-founding principal. “This rebrand is a celebration of our past and a bold vision for our future. We are groundbreakers who share possibility through design, creating opportunities out of steel and concrete to build futures, communities and hope.”

The transition coincides with two decades of the firm’s evolution. DIG traces its roots to NJK–12 Architects, a groundbreaking alliance of five competing firms formed to support New Jersey’s Abbott District school improvement campaign. The success of that collaboration ultimately inspired four of those firms to unite as Design Ideas Group Architecture, creating a practice grounded in collaboration, innovation and community impact.

In its early years, DIG expanded that mission through transformative K–12 projects, entry into the design-build arena and community-focused initiatives ranging from local school partnerships to post-earthquake rebuilding efforts in Haiti. The launch of the firm’s in-house graphic design studio further strengthened DIG’s integrated design approach – laying the foundation for what would become New Jersey’s largest Minority-Owned Business Enterprise (MBE) architectural firm.

Leveraging its early urban public-school work as a springboard, DIG Architecture has since cast a wider net from K-12 school specialization to diverse studio offerings in higher education, senior living, healthcare, civic and community spaces and airports. It also has expanded its geographic presence and design portfolio with offices in and assignments across Philadelphia, Lehigh Valley and New York City.

For more information, see the atttached full press release OR click here.