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How Micro-Location, Geofencing and Indoor Location Are Driving The Retail Revolution

December 18, 2013 - in Column, Sensors

Indoor Location has become the holy grail of location based-marketing, bringing consumers from their home to the closest shopping mall or retailer, greeting them with a message as they enter the mall or the store, helping them navigate indoors, send product…

Indoor Location: The Mobile Revolution Starts Now

June 6, 2013 - in Column, Sensors

The future of mobile location-based services lies in its rapid adoption of indoor technologies. For more than 20 years, the use of global positioning…