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How Micro-Location, Geofencing and Indoor Location Are Driving The Retail Revolution

December 18, 2013 - in Column, Sensors

Indoor Location has become the holy grail of location based-marketing, bringing consumers from their home to the closest shopping mall or retailer, greeting them with a message as they enter the mall or the store, helping them navigate indoors, send product…

Apple Introduces iBeacon Indoor Location Initiative

October 10, 2013 - in Facility Management, Sensors

Apple cryptically introduced the iBeacons initiative at its developers conference in June, identifying the new technology as a feature of the iOS software…