New App Could Help Helsinkians Go Car Free
Finland’s capital, Helsinki, is about to launch a program that could virtually eliminate car ownership and give its residents the ability to plot an on-demand commute from their phones.
It’s mostly the vision of Sonja Heikkilä, a 24-year-old Helsinki transportation engineer.
Her idea was to create a real-time marketplace for customers to choose among transport providers and piece together the fastest or cheapest way of getting where they need to go. The providers’ services would be distilled into an app through which a customer could plan a route.