NELSON Worldwide Launches Path to Principal Program

The new initiative creates a leadership track for the firm’s associates 

MINNEAPOLIS – Award-winning architecture, design, and strategy firm NELSON Worldwide is proud to announce the appointment of 26 leaders in its newly created Path to Principal program.

This new program is designed to create stronger alignment between the long-term compensation of NELSON’s leaders and the firm’s long-term financial success. It will also better reward leaders who uphold the NELSON purpose and vision of being Purpose Led, Design Driven, and Performance Focused while boldly transforming all dimensions of the human experience. 

“We are excited to recognize those leaders within our organization who are affecting change throughout the firm, promoting NELSON and our people in the marketplace,” says John “Ozzie” Nelson Jr. “Their efforts are invaluable to the success of the firm, and now we have a powerful mechanism to reward those who create tangible value for our clients and the firm.”

As part of its succession planning, NELSON has outlined three levels – Associate Principal, Principal, and Senior Principal – and the corresponding roles and responsibilities for each. 

Our newly appointed Senior Principals are: Bevan Bloemendaal, Chief Brand and Creative Officer; Steven Melter, Chief Financial Officer; Leigh Boyer, Legal Counsel; and Susan Martens, Chief People Officer.

Our newly appointed Principals are: Jennifer Acevedo, Marketing & Brand Strategy; Leslie Campbell, National Business Leader, Asset Strategy; Vicki Eickelberger, National Practice Leader, Asset Strategy & Market Leader; Anne Gibson, National Practice Leader, Workplace; Samer Hamde, National Practice Leader, Healthcare & CCJ&E; Scott Hierlinger, Market Leader; Jessica Kuecher, National Business Leader, Workplace; John Lewis, National Practice Leader, Multifamily; Sean McCorry, National Business Leader, Retail & Hospitality; Nicole McDevitt, Project Services Leader, Retail & Hospitality; Haril Pandya, National Practice Leader, Asset Strategy & Market Leader; Kyle Peterson, National Business Leader, Healthcare, Industrial, CCJ&E, & Mixed Use; Barbara Riekse, Client Development & Market Leader; Joseph Schirripa, Regional Practice Leader, Asset Strategy; Cheryl Smith, Regional Practice Leader, Mixed Use; and Sara Steinbauer, Business Infrastructure.

Our newly appointed Associate Principals are: MaryVictoria Barr, Market Leader; David Filak, Regional Practice Leader, Asset Strategy; Mary Kathryn German, Market Leader; Tiffany Hutter, Financial Operations; David McGoldrick, Regional Practice Leader, Industrial; and Scott Rink, Studio Leader, Retail.

About NELSON Worldwide

NELSON Worldwide is an award-winning firm, boldly transforming all dimensions of the human experience through architecture, interior design, graphic design, and brand strategy. With more than 700 teammates across 20 offices, the firm’s collective network provides strategic and creative solutions that positively impact where people work, serve, play, and thrive. The team combines industry knowledge, service expertise, and geographic reach to deliver projects across the country and around the world. Client partnerships across the NELSON network include Hilton, Macy’s, Comcast, Simon Property Group, Prologis, Yum! Brands, Boston Consulting Group, T-Mobile, Emory Healthcare, SAP Fieldglass, Unibail-Rodamco-Westfield, Kroger, Hyatt, Bayer, Target, and many more. Visit www.nelsonworldwide.com to learn more.