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Premier Awarded Design & Procurement with Fairfield Residential

Parul Dubey on December 7, 2022 - in Land Development, News

Dallas-Based Firm Expands Portfolio in Downtown Los Angeles


DALLAS — Premier, an end-to-end architecture, design, procurement, and capital management firm, is pleased to announce it will lead the interior design and procurement services for a new Fairfield property in a large urban market, Los Angeles. The property in downtown Los Angeles marks the first project Premier will be working on with the ground up developer, Fairfield Residential.

“We are honored that a well-known multifamily developer would trust Premier with the interior design for this development,” said Ryan Kimura, SVP of Strategic Partnerships at Premier. “Fairfield Residential is a highly respected developer in the multifamily industry and hopefully they will see that our interior design and procurement experience in hospitality will easily translate into multifamily properties. We are thrilled for this opportunity to provide residents with world-class residential design with hospitality creativity.”  

The brand new multifamily property from Fairfield in Los Angeles will be called Glassell Park and is located at 2910 N. San Fernando Road, Los Angeles, CA 90065. The client is building a six-story podium style project that will have leasing offices, fitness room, clubhouse, co-working spaces, pool area, active outdoor community area, dog washing station, bike storage and a rooftop lounge. Premier will be handling the design and procurement of all of those spaces along with the hallways, corridors and model apartment. 

“The interior spaces feature a curated collection of natural materials layered with artisanal details reflecting the ‘Hygge’ lifestyle which embraces the art of creating joy and coziness in life’s everyday moments. It’s not too cool… It’s not too precious… It’s not too gritty… It’s effortless luxury,” said Abby Sheehan, Design Director at Premier. “Playing off the exterior architecture, the interior creates a warm, inviting and luxurious feel. Rich wood tones, deep earthy colors and interesting textures set the tone throughout the complex.”

“I’m thrilled to work with Premier on such an exciting development,“ said Emily Herrera, Senior Interior Design Manager for Fairfield Residential. “Their forward-thinking eye for luxury hospitality is exactly what I was looking for when deciding on a firm for our Glassell Park project. Premier’s dedication and clear understanding of the detail we require made the decision an easy one.”

The project is slated to break ground in 2023. 

About Premier 

Dallas-based Premier is a full-service firm with over 25 years of expertise across architecture, interior design, procurement, project management, construction development and contract administration. With all services yielded under one roof, Premier’s team is in constant pursuit of finding innovative solutions to the hospitality, multifamily and student housing industry’s increasingly complex problems; from straightforward soft goods refreshes to transformative custom designs for renovations, redevelopments and new developments, their team of professionals is dedicated to excellence across a multitude of market sectors. From concept to completion, Premier provides consultative services that are unmatched, bringing their clients’ vision for the built environment to life. For more information, please visit www.premierpm.com.

Premier is a wholly owned subsidiary of Ashford Inc. (NYSE American: AINC).  Certain statements and assumptions in this press release contain or are based upon “forward-looking” information and are being made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this press release include, among others, statements about Premier’s client development and growth. These forward-looking statements are subject to risks and uncertainties. Such statements are also subject to numerous assumptions and uncertainties, many of which are outside our control.

These forward-looking statements are subject to known and unknown risks and uncertainties, which could cause actual results to differ materially from those anticipated, including, without limitation: the impact of the ongoing COVID-19 pandemic, including the resurgence of cases relating to the spread of the Delta, Omicron or other potential variants, that could cause state and local governments to reinstate travel restrictions and the rate of adoption and efficacy of vaccines to prevent COVID-19, on our business, financial condition, liquidity and results of operations; our ability to continue as a going concern; our understanding of our competition; market trends; projected capital expenditures; the impact of technology on our operations and business; general volatility of the capital markets; availability, terms and deployment of capital; availability of qualified personnel; changes in our industry and the markets in which we operate, interest rates or the general economy; and the degree and nature of our competition. These and other risk factors are more fully discussed in Ashford Inc.’s filings with the Securities and Exchange Commission.

The forward-looking statements included in this press release are only made as of the date of this press release. Such forward-looking statements are based on our beliefs, assumptions, and expectations of our future performance taking into account all information currently known to us. These beliefs, assumptions, and expectations can change as a result of many potential events or factors, not all of which are known to us. If a change occurs, our business, financial condition, liquidity, results of operations, plans, and other objectives may vary materially from those expressed in our forward-looking statements. You should carefully consider this risk when you make an investment decision concerning Ashford Inc.’s securities. Investors should not place undue reliance on these forward-looking statements. We can give no assurance that these forward-looking statements will be attained or that any deviation will not occur. We are not obligated to publicly update or revise any forward-looking statements, whether as a result of new information, future events or circumstances, changes in expectations, or otherwise, except to the extent required by law.


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