Urban Atelier Group (UAG) Reveals Revamped Identity
The New York City-based firm relaunches its brand to showcase the art of construction management.
NEW YORK, NY – Construction management firm Urban Atelier Group (UAG)
announced today that it has undergone rebranding efforts to reflect the firm’s evolution and growth. Inspired by New York City and the art of construction management, the rebrand is reflective of its culture, colleagues, collaboration, and overall success. The refresh includes a new refined logo, bold color palette, abstract photography of the raw construction process, and an interactive website.
“The intended purpose of the rebrand was to build on the foundation we’ve established as a firm while cultivating and forging our relationships with our clients, architects, and trade contractors,” says UAG’s President and CEO, Andy D’Amico. “Our goal was to increase our presence in the industry by elevating our name and showcasing the breadth of our work, thought leadership, and culture.”
The Atelier spent the first five years quietly flying under the radar to cultivate a culture and portfolio that speaks to its overall mission and vision. Since building on that foundation, the firm has quickly become one of the most accomplished boutique construction management companies in New York. Working across the residential, commercial, mixed-use, and affordable housing sectors, UAG collaborates with New York’s most notable developers and architects, including L+M Development Partners, Tishman Speyer, Alloy Development, The Durst Organization, as well as Herzog and de Meuron, ODA, and COOKFOX.
UAG hired The Seventh Art, a global creative agency, to spearhead the refresh to reflect the company’s evolution and growing practice. The refresh celebrates the construction process and demonstrates the firm’s credentials and commitment to excellence, which stems from a solid foundation built upon the guiding principles of safety, culture, and operations.
“Atelier translates to a creative workshop, and we genuinely view ourselves that way,” comments Natalie Dargham, Marketing Manager at UAG, who spearheaded the rebrand alongside The Seventh Art. “It was important to us to capture the beauty, intracity, and intensity of construction management – a raw, human-centric industry that celebrates the journey and hardworking people behind each project. Our rebrand does that – through its intentional messaging and imagery.”
Most recently, UAG’s rebrand won The Society of Marketing Professionals Services New York (SMPS-NY) Liberty Ball’s Best Corporate Identity and was named MarCom Gold Winner in the Strategic Communication and Rebrand category.
To learn more about the firm, recent projects, and a view of its refresh, please visit https://www.uag.nyc/.
About UAG
Urban Atelier Group (UAG) is a boutique construction management firm serving New York City and striving every day to provide the most professional construction management services through integrity and the utmost ethical values. UAG’s culture is rooted in the ethos of an atelier—the team views itself as a creative workshop where each team member has a voice and the ability to elicit change. Founding President and CEO Andy D’Amico and Co-Founding Executive Vice President and Operation Manager James Palace, champion creativity and collaboration to fuel the evolution of our built environment. Named one of Crain’s New York Business’ Fast 50 for 2022, UAG is one of the fastest-growing companies in New York City. UAG cares deeply about the people and communities with which they build and interact—they are intentional and compassionate in how they give back to create a more inclusive New York.
