/ Transportation / Ford Marketing Exec Opens Up About GPS Tracking

Ford Marketing Exec Opens Up About GPS Tracking

Matt Ball on January 13, 2014 - in Transportation

Jim Farley, the global vp of marketing and sales at Ford spoke at CES on a consumer privacy panel, and disclosed that, “We know everyone who breaks the law, we know when you’re doing it. We have GPS in your car, so we know what you’re doing.”

Farley subsequently backtracked on the statement, indicating that it left the wrong impression as they don’t share data or track anyone without approval or consent. The statement does raise eyebrows in terms of connected cars and the amount of data that they are gathering and what that says about individuals.

Read more via Business Insider

Matt Ball

About Matt Ball

Matt Ball is founder and editorial director of V1 Media, publisher of Informed Infrastructure, Earth Imaging Journal, Sensors & Systems, Asian Surveying & Mapping and the video news site GeoSpatial Stream.

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