/ Facility Management / Apple Introduces iBeacon Indoor Location Initiative

Apple Introduces iBeacon Indoor Location Initiative

Matt Ball on October 10, 2013 - in Facility Management, Sensors

iBeaconApple cryptically introduced the iBeacons initiative at its developers conference in June, identifying the new technology as a feature of the iOS software developers kit (SDK).

In fact, iBeacons is a Bluetooth-based micro-locations system (think very accurate GPS that can be used indoors). But instead of being used by people to determine their own locations, it’s used by retailers, museums and businesses of all kinds to find out exactly where people are, so they can automatically serve up highly relevant interactions to customers’ phones.

Read more via Computerworld

Matt Ball

About Matt Ball

Matt Ball is founder and editorial director of V1 Media, publisher of Informed Infrastructure, Earth Imaging Journal, Sensors & Systems, Asian Surveying & Mapping and the video news site GeoSpatial Stream.

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