Indoor Location Services to be Showcased at DeVos Place ArtPrize Venue
As a 2013 ArtPrize Venue, DeVos Place, a convention center located in Grand Rapids, MI, hosts thousands of visitors from September 18 – October 6, who are there to find and experience a variety of art. For the first time DeVos Place will offer visitors a mobile app powered by NAO Campus indoor location solution from Pole Star running on Tangerine Mobile’s True Interactive map platform. The location smart app makes it easy for visitors to see where they are located inside DeVos Place, find art exhibits and discover attractions in Grand Rapids using one interactive map. The app is available on Google Play and the App Store and provides location services, including indoor location on both Android and Apple.
Tangerine Mobile’s True InteractiveTM is the single access point for location information and services offered in the DeVos Place mobile app. True InteractiveTM removes barriers to location by streamlining access to high value location information and services on one map, making it easy for people to connect with experiences that matter to them.
Tangerine Mobile’s indoor location services are powered by Pole Star, a strategic partner. Pole Star’s NAO Campus combines location information from many available sources like Wi-Fi, Bluetooth Low Energy 4.0 and GPS that are then merged with motion sensors in the smartphone and mapping information to provide precise indoor location. With more than 64 million sq.feet deployed in 20 countries, Pole Star’s hybrid solution is easy to integrate and scale for convention centers, airports, malls, museums and other challenging environments. NAO Campus was selected by Tangerine Mobile for its performance, reliability and ease of integration with the company’s existing location services.
“We are pleased to be providing our mobile app with True InteractiveTM and indoor location services to DeVos Place. Our strategic partnership with Pole Star and DeVos Place has resulted in DeVos Place being the first convention center in the U.S. to provide indoor location services and True InteractiveTM on both Android and Apple smartphones. We look forward to integrating additional location technologies in the near future including new features from Pole Star like micro location services, crowd sourcing for indoor location remote deployment and maintenance and the NAO Cloud, Indoor Location as a Service platform. These innovative location technologies will be incorporated with True Interactive, adding new service capabilities and value for events at DeVos Place,” stated Ken Curry, Co-founder of Tangerine Mobile.
“The DeVos Place mobile app showcases our combined expertise in delivering a truly innovative mobile experience for the 2013 Art Prize Venue and DeVos Place attendees. We are excited to be working with Tangerine Mobile on this event and many more to come. This is how indoor experience should always be,” added Christian Carle, CEO of Pole Star.