/ Corporate / Esri City Engine Goes Hollywood

Esri City Engine Goes Hollywood

Matt Ball on July 22, 2013 - in Corporate, Design/Engineering

Image converted using ifftoanyWhen Esri merged geospatial technology with digital urban design in CityEngine in 2011, it created a revolutionary new methodology for 3D cityscape creation. At Siggraph 2013, taking place in Anaheim, California, July 23-25, Esri will demonstrate the powerful capabilities of CityEngine and other GIS solutions for digital artists in film, television, and game design.

Creating realistic 3D city designs is a notoriously expensive process, typically involving teams of designers and multiple specialized software programs. At Siggraph, Esri will show how CityEngine helps simplify and improve the quality of urban designs by connecting spatial datasets with building design rules, resulting in more impressive and accurate 3D models.

“Designing realistic cities is one of the more challenging and expensive tasks in the entertainment industry,” says Dominik Tarolli, Esri’s business development director for 3D markets. “Using CityEngine to build 3D metropolis models gives designers an edge by integrating geography into the artistic process.”

CityEngine’s highly automated drag-and-drop process for creating cities has been used in movies such as Cars 2, Total Recall, and Man of Steel, as well as in TV commercials and video games.

Highlights of Esri’s exhibit at Siggraph 2013 include

CityEngine 2013 demonstration
Preview of SDK plug-in that enables the 3D-building generator capabilities inside Maya
Oculus Rift 3D city demo
Visit Esri at Booth #211 at the Anaheim Convention Center between July 23-25.

For more information and free product trials, visit www.esri.com/entertainment.

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Since 1969, Esri has been giving customers around the world the power to think and plan geographically. The market leader in GIS, Esri software is used in more than 300,000 organizations worldwide including each of the 200 largest cities in the United States, most national governments, more than two-thirds of Fortune 500 companies, and more than 7,000 colleges and universities. Esri applications, running on more than one million desktops and thousands of Web and enterprise servers, provide the backbone for the world’s mapping and spatial analysis. Esri is the only vendor that provides complete technical solutions for desktop, mobile, server, and Internet platforms. Visit us at www.esri.com.
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