Utilities Employees Credit Union Launches Digital Financial Education Initiative for Utility Workers and Their Families

Wyomissing, PA – Utilities Employees Credit Union (UECU) announced the launch of an interactive, online financial education initiative through their new partnership with the nation’s leading education technology innovator, EVERFI, Inc. The program CueItUp is available as a complimentary resource to help UECU members learn how to manage their finances and plan for the future.

“We are excited to provide a comfortable, virtual and personal way for our members to learn how to manage finances better, prepare for big purchases, feel confident about retirement, and more,” says UECU VP of Member Experience, Terry Larkin. “CueItUp is a remarkable resource for our members to share with their children, too.”

According to Bankrate, 63% of Americans do not have enough money saved to cover a $500 emergency. Additionally, 25% of employees surveyed by PwC say financial wellness with access to unbiased counselors is the most desired employer benefit they don’t already have. UECU is committed to empowering their members with the skills they need to confidently manage their personal finances today and into the future.

CueItUp offers an assortment of financial education learning topics, with subjects including building emergency savings, preparing to buy a home and retirement planning. Each learning topic takes only 2-5 minutes and is designed to encourage participants to build financial confidence via a series of interactive activities. CueItUp is accessible via computer, mobile phone, and tablet.

“As a trusted partner and leader with nearly a decade of experience providing financial education for learners of all ages, EVERFI believes that financial capability is and must be within reach for all consumers and communities, regardless of their financial means, “ said EVERFI Co-Founder and President of Financial Education, Ray Martinez. “This program empowers financial institutions by showing them how to educate their consumers to take control of their financial health.”  

To learn more about the program, visit www.uecu.org/cueitup

Utilities Employees Credit Union
UECU, a not-for-profit financial cooperative, has been helping members and their families reach their life-long goals for 85 years. Located in Wyomissing, PA, the Credit Union serves its 48,000 members nationwide with convenient online and mobile banking services. Without shareholders or branches to maintain, UECU pays members back with no to low fees, free and interest-bearing checking options, exclusive rewards, savings rates consistently higher than the national average, and affordable rates on loans, credit cards, and mortgages. Lifetime membership benefits include financial education, access to financial and retirement planning services, insurance services, and more. UECU is among the six percent of U.S. Credit Unions to receive the Best of Bauer Status for having earned BauerFinancial’s 5-Star Rating for financial strength for over 25 years! To learn more about UECU’s exclusive member benefits, visit https://www.uecu.org

EVERFI, Inc.

EVERFI is the leading education technology company that provides learners of all ages education for the real world, through innovative and scalable digital learning. EVERFI powers community focused financial education for 750 financial institutions across the country.  Founded in 2008, EVERFI is fueled by its Software-as-a-Service (SaaS) subscription model and has certified over 18 million learners in critical skill areas.  Some of America’s leading CEOs and venture capital firms are EVERFI investors including Amazon founder and CEO Jeff Bezos, Google Chairman Eric Schmidt, Twitter founder Evan Williams, TPG Growth, The Rise Fund, Advance Publications, and Rethink Education, and Rethink Impact.  The EVERFI Education Network powers more than 4,200 partners in their education initiatives across all 50 states and Canada. Learn more at EVERFI.com