Lorin Participates in Michigan-China Trade Mission

From left to right is: Dave Anderson, Lorin Manager of Inside Sales/Customer Care and Asia Sales, Jason Cui, Lorin Country Manager for China, Phil Pearce, VP of Sales and Marketing at Lorin, Governor Rick Snyder of Michigan, and Xiaobo (Edward) Chen, Lorin’s top distributor in China.

Muskegon, MI – Lorin Industries, Inc., the global industry leader in the innovation and production of coil anodized aluminum, announces it was part of a trade delegation that visited China with the extremely successful Michigan-China Trade program. Spearheaded by Governor Rick Snyder and the Michigan Economic Development Corporation (MEDC), the weeklong mission identified numerous synergies and specific opportunities for Lorin and other Michigan businesses to supply products to Chinese companies.

Along with meeting with business leaders and high-ranking government officials, the Lorin team showcased its unique capabilities to executives at companies in several critical sectors, including automotive, building and construction, and general manufacturing.

“We were honored to have participated in part of this year’s trade delegation to China led by Governor Snyder to promote Michigan’s manufacturing, mobility, agriculture and tourism sectors,” said Park Kersman, President of Lorin Industries, Inc. “As a small company with limited financial and personnel resources to pursue international trade with China, we can only reach so far, so tapping into the trade mission was extremely valuable and really helped Lorin gain visibility. We are proud to be part of the Governor’s effort to underscore the potential for Chinese companies to invest in Michigan products and provide jobs to Michiganders.”

According to Kersman, the mission was an excellent forum to discuss how the sustainable finish of Lorin products enhances a metallic look, while also highlighting the products’ physical performance and durability. “Lorin received tremendous interest from the high-end architectural product market, which is looking to incorporate the company’s consistent and high-quality finishes into unique designs for iconic new structures. We have attended several trade delegations over the past eight years, and appreciate the opportunity they provide.”

At the end of this year’s trade mission, Lorin attended the Michigan-China friendship banquet, along with the delegation and 200 US and Chinese dignitaries, to honor friendship and trade between Michigan and China. 

For more information about Lorin Industries, Inc. and coil anodized aluminum’s applications, visit www.Lorin.com. 

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About Lorin

Lorin Industries has provided coil anodized aluminum to markets worldwide for over 60 years. Our history of global leadership in anodized aluminum finishing began with bringing the process to market in 1953, and continues today with industry-leading innovation. Lorin has worked with some of the world’s leading product designers, engineers, fabricators, architects and designers, to create new and exciting product designs that last throughout generations.

Whether used for functional or aesthetic transportation applications, the possibilities for coil anodized aluminum are infinite. The natural beauty of Lorin’s anodized aluminum finishes bring new products to life, while providing a strong durable surface that will never chip, flake, or peel. Additionally, Lorin’s coil anodized aluminum products have been used for architectural products, consumer and commercial appliances, and any number of other industries, with the same excellent aesthetics and durability long proven in transportation applications. At Lorin, we offer infinite possibilities in aluminum finishing solutions.