/ News / GreenCoat Pural Color Coated Steel Now Available with Sustainable Coating

GreenCoat Pural Color Coated Steel Now Available with Sustainable Coating

Parul Dubey on March 5, 2018 - in News, Products

After years of research and testing at SSAB, GreenCoat Pural is now available as an upgraded version using the patented Bio-based Technology (BT) coating, which is made from Swedish rapeseed oil. The new product is named GreenCoat Pural BT and is part of the GreenCoat® premium steel product range, which is currently the greenest collection of color coated steel products for the building industry.

For almost 30 years, GreenCoat Pural has been the benchmark for roofing applications having the highest level of durability to withstand the harshest climates on earth. Consumers are provided with a roof that retains its appearance, is easy to maintain and is cost effective throughout its lifecycle. Superior technical properties, such as Ruv4 UV radiation and RC5 corrosion resistance, as well as resistance from mechanical wear, provide a maximum useful product lifetime.

Modern, sustainable building trends

Current building statistics show the increasing demand for the use of sustainable materials in buildings. To address these modern building trends and their growing popularity worldwide, the upgraded GreenCoat Pural BT now offers builders a level of sustainability found nowhere else on the market, in addition to enhanced performance.

“With GreenCoat® color coated steels, we provide the most sustainable products with the best technical properties for the building industry. GreenCoat® steels have the lowest thermal expansion of all metals to guarantee a clean look without buckling or deformation, for years to come,” says Olavi Huhtala, Executive Vice President SSAB Europe at SSAB Group.

Extensive product development with partners

GreenCoat Pural BT is the result of extensive product development collaboration involving consumer feedback, observing test results and utilizing the expertise of our partners. The end result is a product that combines the vision to deliver high-performance for greener living.

“We have been using GreenCoat Pural successfully for 20 years. Now, we are taking a step further, advancing the creation of a more sustainable living environment in terms of roof construction. It was extremely rewarding to participate in the development of this unique, new generation of roofing products,” explains Juha Weckman, Director of Weckman Steel Oy, Finland.

Other partners include: Ruukki Construction, JanLa Oy, Jaakko-Tuote Oy and Piristeel Oy, Finland.

GreenCoat Pural BT is available in regular gloss and matt finishes with an extensive color range inspired by Nordic nature.

Photo text:

–          Olavi Huhtala, Executive Vice President SSAB Europe at SSAB Group

–          GreenCoat Pural BT is easy to maintain and cost effective throughout its lifecycle and makes it possible for roofs to retain their appearance. © Weckman Steel Oy/Kotimestarit Oy

–          GreenCoat Pural BT offers the highest level of durability for roofing applications like for roof tiles. © Ruukki Construction Oy

For further information, please contact:
Anke Meyer, Corporate Marketing, SSAB, Phone: +49 1724244309, [email protected]

SSAB is a Nordic and US-based steel company. SSAB offers value added products and services developed in close cooperation with its customers to create a stronger, lighter and more sustainable world. SSAB has employees in over 50 countries. SSAB has production facilities in Sweden, Finland and the US. SSAB is listed on Nasdaq Stockholm and has a secondary listing on Nasdaq Helsinki. www.ssab.com.

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