Putting the 'Where' Into Your Analytics
At EDENS, a developer, owner and operator of community shopping centers on the East Coast, blending geographic information systems (GIS) and business analytics has enabled a competitive advantage in a fast-paced, crowded market. The Columbia, S.C.-based company coupled Microsoft SQL Server with Esri’s ArcGIS Server and Spatial Database Engine (SDE) to display and analyze its current portfolio of more than a hundred properties and 4,000 other relevant shopping center property locations. EDENS’ GIS director, David Beitz, integrates demographic data such as average household income, competition and traffic counts with select map criteria to paint a clear picture for both internal teams and leasing agents to use with potential retailers.
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