Nevada Department of Transportation Launches New Brand and Logo
CARSON CITY, Nev.—Nevadans will see an enhanced Nevada Department of Transportation logo and driver information as part of the department’s new communications plan.
In conjunction with University of Nevada, Reno Reynolds School of Journalism students, NDOT has crafted a strategic communications plan to build an enhanced brand for the department. The plan establishes strategies and goals for each medium the department uses to share transportation information, such as online and social media, media relations and public meetings.
At the heart of the plan is a new “Safe and Connected” tagline highlighting the department’s dedication to providing a safe and mobile transportation system for the state. The tagline is being added to the NDOT logo on department vehicles, signs, safety gear and more as the items are replaced or serviced.
“We have roughly 2,000 visitors to our nevadadot.com website every day, along with more than 14,000 followers on Twitter,” explained NDOT Director of Communications Sean Sever. “And those are just a few of the avenues we use to help provide updates for those using Nevada roads. Our new communications plan will essentially serve as a roadmap outlining how we will further enhance and add value to the information and services we share with the public.”
The plan was initially developed in partnership with strategic communications students at the University of Nevada, Reno’s Reynolds School of Journalism at no cost and then expanded by the NDOT communications office. The plan focuses on heightening strong relationships between NDOT and constituents and illustrating the proactive approach that NDOT takes to transportation safety and mobility.
“Nevada roads and bridges are routinely ranked some of the nation’s very best,” Sever stated. “NDOT is much more than road construction and orange cones. All of our employees strive to keep Nevadans safe and connected every day and our new brand and logo reflect this important goal. Our roads and transportation system keep all Nevadans connected, and we want to provide an even stronger opportunity for the public to share in keeping Nevada safe and mobile.”
Those interested in the new social media changes can follow NDOT on Twitter @NevadaDOT, Nevada Department of Transportation on Facebook and NevadaDOT on Youtube.